Do you know how to sell your product to potential customers even before they know about it? Have you ever heard of a concept called ZMOT? If not, click here to see Part 1 of this blog post. How can I create viral content, capture attention, and deliver a simple yet compelling message to my…

Marketing, Marketing, Marketing. Is it a science, an art, or a bit of both? I don’t think it really matters. What matters, however, is how organizations can improve their marketing strategy to increase the value of their brand and ultimately increase sales. That’s the key question we’ll be exploring today. Kowrk had the pleasure of…