The results of the survey conducted by Deskmag reiterate Team Kowrk’s belief that coworking is the way forward. In the first article of this series, we elucidated on the growing popularity of coworking spaces across the globe, the facilities provided by a particular place that make it more popular and what the future holds for such work spaces. In this article, we will discuss the users of these spaces – how they find shared workspaces and their behaviors at these places.

 

Global Coworking Survey Results

Tools for attracting new members: The survey results suggest that the top tool used for educating and subsequently gaining new members to the coworking world is ‘activities and promotions conducted by social and online media’. Almost all coworking spaces use Facebook as promotion and publicity. e-Newsletters, Twitter and Instagram are other channels that are being used by 2 out of 3 work spaces. This is an indication of social channels that should be used by new and existing coworking spaces. Another way to get new customer is by building a strong and engaging community. The popularity of community building can be clearly understood as the basic philosophy behind coworking is networking. Conducting events for potential members and letting them avail free trial days in a coworking space were also considered to be potent tools for winning people over.

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Global Coworking Survey Results

Turning people into coworkers: ~50% of the new customers find coworking spaces through word of mouth and referral from their customers and clients. Thus proving that enabling professional experiences and building community through events and free trials goes a long way. Coworking spaces that spent efforts on these activities, reap greater benefits.

 

Global Coworking Survey Results

User’s profile: Coworking comes with a cost. 61% respondents said that they paid for the space themselves indicating the large population of solopreneures and freelancers at coworking spaces. Almost 25% stated that their membership fee was borne by their employer. Majority of the users (~ 70%) are using spaces as their regular work location. They judiciously utilize it and work more than 2 days a week. This indicates that almost 1/4th of users of coworking spaces want space on non monthly basis. Thus highlighting an opportunity for coworking space to attract more users by offering different pricing models.

 

Global Coworking Survey Results

Collaborations: One of the main reasons for coworking places gaining popularity all over the world is the scope of networking and collaboration it offers. As per the survey reports, ~70% users collaborate with their co-workers. Out of which, ~40% form adhoc partnerships to meet their requirements and 2 out of 3 users collaborate on smaller tasks such as getting feedback or taking help for non essential works.

 

Space constraints and rising cost of real estate have made coworking an extremely viable and cost effective option for start ups and freelancers. It is a well-researched and documented fact that coworking places lead to higher productivity. And as can be inferred from the survey result of Deskmag, the coworking culture is here to stay.

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